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Improving Business Development through Admin and Operations

How crucial are operations and admin in contributing to a Business Development agency?

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Operations and Admin are valuable and key branches of a business that extend support across the entirety of a company. These departments handle tasks that are essential to growing the business sustainably while making sure that every process is running smoothly and every employee is able to focus on their specialised area.

Here are 3 different aspects of Operations and Admin and how they contribute to business development:

1. Goals and objectives 

Setting clear objectives and goals for employees to strive towards contributes to a cohesive working environment and improves performance. 

One of the key attributes of the operations team is their ability to assist in developing strategy plans and to set KPIs which are a crucial part of running a business and driving growth. 

They also utilise their admin skills in data entry to communicate and make sure relevant information is up-to-date, which helps create a streamlined relationship between operations and admin to identify growth opportunities within the business. Along the same lines, operations also automate different processes, such as data transfer, to help further the goal of Account Managers, to become more efficient and minimise errors. 

Aligning the goals of individuals with the business goals of the company further emphasises the purpose of what the company is achieving. Carbon Global prides itself on its strong sense of purpose; we believe in the service we’re providing to our clients and we utilise our operations and admin branches to ensure the smooth running of business.

 

2. Networking 

Networking encompasses a variety of things, including Lead Generation. Being able to make use of LinkedIn and other sources to generate leads and begin the process of facilitating collaboration is especially important to a Lead Generation and Business Development agency like Carbon Global. Admin teams are able to stay informed about developments in different industries and share information with others in the business regarding job titles and emerging trends.

Operations keep communication flowing between clients and employees, ensuring everyone is on the same page as well as being the centre of any concerns and new ideas. The operations team participate in inter-department and client meetings to continuously improve processes and therefore support better decision-making. 

 

3. Organisation 

Organisation is the centre-piece to keep things up-to-date and flowing efficiently. Admin and operations utilise the skill of prioritisation to keep processes running smoothly and efficiently. 

While admin includes tasks such as inbox management and sending invites and emails, operations has a wider responsibility that includes aspects such as strategy planning and decision-making within both Lead Generation and Business Development.

Updating processes that are out of date, by ensuring that employees stay focused without having to sort through unnecessary details, and allocating resources effectively are aspects  that fall within operations and admin and are crucial to improving Business Development. Furthermore, the effective running of the business through operations and admin reduces the stress levels of the workplace, minimising overwhelming feelings and ensuring tasks remain manageable. 

At Carbon Global, we are continuously internally auditing our systems and processes to ensure the smooth running of the business. Innovation and feedback from our clients are key in making sure our services fit their needs and, in turn, support their continued choice to work with us.

 

Written by,

Shees Dawood | She/ Her

Team Assistant

Carbon Global