For instance, I recently spoke at Streamtime’s event about the wellness structure Carbon Global has put in place. It had the rather snappy title: How Can Ensemble Thinking Guide Leadership in Designing and Implementing Wellness Structures? I told you it was snappy.

What do I mean by coming out of the shadows? Over time, we’ve gained deep insights from making 400 calls a day. With that experience, we should also have our say in the ongoing LinkedIn debate. There are plenty of people selling courses, books, and ideas about what works and what doesn’t. I fully agree that we need to move with the times, but I strongly disagree with the notion that the methods we’ve refined over the past decade are now obsolete.

Ensemble thinking in Lead Generation can promote the sharing of ideas, whilst multidimensional innovation, the idea that we have employees with very different backgrounds and experiences. This doesn’t just create better results because of the sharing of ideas between each other. It also helps strengthen the connection between us and therefore improves different, more holistic aspects of business, whether that’s allyship, trust, contentment levels, productivity, desire to improve etc.

In business, especially in lead generation, careful handling is crucial. The human aspect of developing business can’t be replicated, as we say time and time again, people buy from people. Quite simply, AI isn’t up to the task yet. I don’t know about you, but I can sniff an AI-generated LinkedIn introduction from a mile away. And what does that do to your brand reputation? It crumples it up and throws it in the bin. Sure, you might land a couple of meetings from 1,000 automated emails or bot-driven LinkedIn messages, but what about the 998 other people who now associate your brand with automations?

For us, it’s about helping agencies—whether they need our services or not—by offering them a 101 into our philosophy. I was always taught that when people have a problem and you have a solution, it may not be their solution, but it is at least an option. That’s what social media, especially LinkedIn in a professional capacity, should be about: sharing knowledge for the benefit of others. Because let’s be honest—this is how you build relationships, gain friendships, establish credibility, and ultimately, how you sell. Give, and you will receive in return.

Okay, cards on the table, I’ll tell you why there’s another reason I want us to step out of the shadows. I am fed up with the disinformation in the growing belief that phone-based lead generation is obsolete. I’d love them to take a look at our stats for the week.

For now, I want people to enjoy, think about and absorb our content, and if it helps people along the way, brings us some extra clients and supports healthy outlooks on business, then I’m all for some vitamin D.

Written by,

Henry Regan | He/ Him

Managing Partner

Carbon Global